Blog 7

Yelp.com it’s a simple website where people can research almost anything they want an opinion on. Yelp is popular for its food and dining reviews, why because even though people won’t admit it sometimes, but people trust other people’s opinions. When constructing a review on anything you need criteria to judge and base everything off of Yelp’s criteria consists of service, taste, price, and location. Then once you get to see the list of criteria that make up a review almost anyone can post their opinion or their experience that they had at that particular place of business. Such as how good the food was which is a great criteria but people have a wide variety of palates so taste is more of a individual preference because if you have only been to panda express for Chinese food someone who has had authentic Chinese food would find that place disgusting because even though it might be good to eat, people compare food and if they have had something that was much better than the food will seem to be a lot worse. But in the restaurant world taste is everything, and a great taste review will definitely bring in more customers because other people think that it is good to eat. Probably the second most important factor was price because that attracts different crowds of people to you restaurant but it also can be the reason some won’t go to your restaurant. Price is also affected by the location because in areas of higher social economic status will be areas with more expensive restaurants and vise versa because in poorer areas usually contain cheaper restaurants because the only way a restaurant can survive is with consistent customer flow, so most restaurant owners open up shop in areas where they can cater to the type of people living in that particular area. Service is probably the least important to people when they are looking on Yelp but is probably the most criticized area from customers because people typically do not like to wait for their food for too long so any restaurant that might even have better food might have a lower service score because they take longer to cook their food, but also service can be what kind of employees the owner has because the service section of Yelp is filled with complains about waiters who were either rude to them or didn’t speak well enough English.